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Strategic Facts Are the foundation for direction. Impact Africa prepares a series of focused statements that distill all available info on your brand, market, competition, past promotional performance, etc.—elements most relevant to brand building. Definition of Marketing Problem: This should grow from, and relate to, the strategic facts. It can be a brand, market or image problem. Impact Africa knows the best advertising is designed to solve problems. Marketing Objective A clear, concise statement of the effect the creative platform is intended to have on the customer |