Public Relations

Media Planning

Market Research

Creative Strategy

Sales Promotion


Creative Strategy

Strategic Facts Are the foundation for direction. Impact Africa prepares a series

of focused statements that distill all available info on your brand, market, competition,

past promotional performance, etc.—elements most relevant to brand building.

Definition of Marketing Problem: This should grow from, and relate to, the strategic

facts. It can be a brand, market or image problem. Impact Africa knows the best advertising is designed to solve problems.

Marketing Objective A clear, concise statement of the effect the creative platform is intended to have on the customer